The go-to-market strategy is the master plan that guides how a brand launches a new product. At the core of this plan is the GTM

As the audience’s attention span shrinks, it is crucial to create engaging content that can retain their attention for longer and make a brand easy

Today’s marketplace is more crowded than ever, with over 33 million small businesses in the U.S. alone. Brands that need to cut through the noise

Tuh-may-toe. Tuh-mah-toe. Two ways to say the same thing. In marketing speak, positioning and messaging are often used interchangeably. However, they’re two different things that

Customers are exposed to an estimated 5,000 advertisements each day. Consider, for example, the constant messages, including promotional emails, newsletters, and surveys. Among product offerings,

In marketing, messaging is everything. It’s what gets people to engage and inspires them to act. But it takes more than putting together a few

Statistics show that creating urgency in CTAs can increase conversion rates by 332%. This is because urgency content creates the fear of missing out (FOMO),

Social media and the Internet are always about the next big thing. People like seeing something new all the time. Businesses, therefore, try to adapt

Business owners often wonder how to make their brand stick. Research indicates that 95% of purchasing decisions are driven by the subconscious mind rather than

If you’re trying to learn brand messaging by looking at practical messaging examples from popular brands, you’ve come to the right place. I’m Nora Sudduth,