Business Strategy 8 min read N Written by Nora Sudduth Nora Sudduth is a marketing and conversion strategist with over 26 years of experience and

Customer acquisition due diligence helps brands evaluate how effectively they attract, convert, and retain customers. It helps brands review their acquisition efforts and discuss how

Reports indicate that 73% of buyers avoid suppliers who send irrelevant outreach, while 61% prefer a rep-free buying experience. Today, buyers rely more on content

Reports show that 60% of brands with documented strategies say content marketing is effective. Further, the report shows that less effective content tactics stem from

Organic search drives 53% of all trackable website traffic. This is more than any other single channel, including paid search, social media, and direct. Yet

Customer acquisition costs (CACs) have increased by 222% over the past 8 years, with a 60% increase in the last 5 years alone. For most

Statistics show that 81% of customers need to trust a brand before they consider buying from it. Brands can build this trust through marketing campaigns.

Over the last few years, reducing customer acquisition costs (CAC) has become a top priority for businesses looking to protect their profit margins. Unfortunately, many