Have you ever encountered an ad that kept popping up on your feed? Annoying, wasn’t it? Most of the time, it’s not that the ads

As a brand messaging strategist, one of the things I mull over quite often is how to make a brand stick. Research shows that 95%

Customers expect interactive communication. As a brand, you must create compelling and relevant content to meet the needs of your audience. However, sometimes, you might

Tuh-may-toe. Tuh-mah-toe. Two ways to say the same thing. In marketing speak, positioning and messaging are often grouped together in the same pile of terminologies

If you’re trying to learn brand messaging by looking at practical messaging examples from popular brands, you’ve come to the right place. I’m Nora Sudduth,

As the audience’s attention span shrinks, it is crucial to create engaging content that can retain their attention for longer and make your brand easy

Strategic messaging is the backbone of every successful brand. The answers to “What is a messaging strategy?” and “How do you develop one?” will enable

Did you know your messaging alone can increase your business’s bottom line, leading to increased profit margins? Every year, businesses lose a ton of money