Is your brand strategy supporting your marketing efforts, or are they at odds? Often, the line between brand strategy and marketing strategy seems blurred—each influencing
Effective branding shapes an identity that sways audience perception in your favor. However, it’s never straightforward, and there is no one approach that works for
People choose brands based on their attributes. The more your audience resonates with your brand’s traits or feels positive about them, the more likely they
Your brand is all the intangible and tangible things that make up who you are and what you want to say to the world. It’s
Did you know that almost all enterprises in the world are small businesses? There are over 400 million SMEs globally, with around 33.2 million in
![Featured Image - Your Ultimate Guide to Emotional Messaging [Examples Included]](https://norasudduth.com/wp-content/uploads/2024/05/UltimateGuide-Emotional-Messaging.jpg)
People remember how we make them feel. This is true in personal relationships and in marketing. Messages that create an emotional connection move people and
Did you know your messaging alone can increase your business’s bottom line, leading to increased profit margins? Every year, businesses lose a ton of money
In a crowded market, using a marketing messaging matrix helps a business to stand out and makes the communication resonate with ideal customers. However, many
You’re probably wondering what brand messaging exercises are or what your business would gain from them. Or even crazier, will your staff burn calories doing
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