
How to Create (or Improve) a Customer Experience Strategy
Is your customer experience strategy on the back burner? Now is the time to consider whether your customers are pleased with your business. According to

Is your customer experience strategy on the back burner? Now is the time to consider whether your customers are pleased with your business. According to

Over 200 million people sign up for a certification program all over the world. So, if you’re considering enrolling in one, you’re not alone –

According to the latest data, the US has the biggest concentration of SaaS (software as a service) companies, with 9,100 brands and a collective customer

Your audience’s perception of your brand influences their interactions with you. For example, a study conducted among 2,000 respondents concluded that 79% of consumers support
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We’re seeing a rise in the demand for professional certifications, with over 220 million learners signing up for at least one online course around the

Brand strategy and business strategy are two fundamental approaches that, while related, plays a distinct role in the trajectory of a company’s success. plays a

Is your brand strategy supporting your marketing efforts, or are they at odds? Often, the line between brand strategy and marketing strategy seems blurred—each influencing

Effective branding shapes an identity that sways audience perception in your favor. However, it’s never straightforward, and there is no one approach that works for

People choose brands based on their attributes. The more your audience resonates with your brand’s traits or feels positive about them, the more likely they
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