Your audience’s perception of your brand influences their interactions with you. For example, a study conducted among 2,000 respondents concluded that 79% of consumers support
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We’re seeing a rise in the demand for professional certifications, with over 220 million learners signing up for at least one online course around the
Brand strategy and business strategy are two fundamental approaches that, while related, plays a distinct role in the trajectory of a company’s success. plays a
Is your brand strategy supporting your marketing efforts, or are they at odds? Often, the line between brand strategy and marketing strategy seems blurred—each influencing
Effective branding shapes an identity that sways audience perception in your favor. However, it’s never straightforward, and there is no one approach that works for
People choose brands based on their attributes. The more your audience resonates with your brand’s traits or feels positive about them, the more likely they
Your brand is all the intangible and tangible things that make up who you are and what you want to say to the world. It’s
Did you know that almost all enterprises in the world are small businesses? There are over 400 million SMEs globally, with around 33.2 million in
Today’s marketplace is busier than ever. In the U.S. alone, there are over 33 million small businesses. That’s not counting big brands like tech giants
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