Customer Acquisition Consultant

Struggling With High CAC? Fix It With a Customer Acquisition Consultant

As a customer acquisition consultant with over two decades of marketing experience, I can audit your current funnel performance. Together, we can leverage the insights to create an optimized acquisition funnel that attracts the right customers.

So whether you want to minimize cost per acquisition (CAC), churn rate, or stunted growth, we can collaborate to optimize the customer journey towards conversions.

Nora Sudduth stands against a dark paneled wall, wearing a burgundy blazer and white patterned shirt.
Nora Sudduth in a burgundy blazer and jeans sits on a kitchen counter, with shelves holding dishes and flowers in the background, creating a warm, cheerful atmosphere.

Why Your Customer Acquisition Cost Keeps Rising (But Revenue Stays Flat)

If you’re spending more to win customers but your revenue stays flat, these could be the problems that usually show up in a customer acquisition funnel:

  • Message Mismatch: If your messaging on your landing pages and ads doesn’t match what your brand delivers, the conversion rates might drop.
  • Non-targeted Campaigns: If you implement campaigns that target too broadly, you might not attract the right customers.
  • Lack of an Acquisition Framework: If you don’t have a plan that can be woven into all your acquisition efforts, you might end up targeting the wrong audience, miss opportunities, and struggle with inconsistent messaging.
  • Unresolved Customer Friction: If your customers feel unappreciated, they will churn, increasing your costs to acquire new ones.

A Customer Acquisition Strategy That Converts

Your acquisition issues can drag on because there is no framework to guide decisions and execution strategies.

As a consultant, I combine your marketing insights and innovations to solve the toughest problems in your business. I help you fix acquisition strategies that are unclear and keep creating missed revenue.

Nora Sudduth standing in front of a modern building on a sunny day.

What a Customer Acquisition Strategy Consulting Engagement Includes

We build a custom, repeatable process to help you acquire customers, build relationships, and increase customer lifetime value (LTV).

Acquisition Audit

Before we jump into action, we conduct an audit on your current acquisition state.

Ideal Customer Profile (ICP) and Positioning Refining

We can refine your positioning statement and clarify your ideal-fit prospective clients.

Funnel Design and Refining

We identify the activities that consistently drive high-value customers and double down on them when refining the acquisition funnel.

Omnichannel Strategy

We choose your primary channels to create a unified acquisition approach.

Messaging and Offer Creation

We collaborate to create personalized messages based on your prospects’ needs.

Implementation Oversight

Together, we develop core acquisition metrics to track the acquisition systems.

How a Customer Acquisition System Differs From Generic Marketing Help

Tried agencies and marketers, and still feeling stuck?

Instead of generic marketing solutions, we create a customized acquisition system that provides clearer direction and enables your team to optimize marketing strategies that drive customers.

Hear From Founders Who Scaled Acquisition With Nora

Here are some of our clients’ testimonials:

“She’s talented at all levels… the strategy… understanding how to build funnels, how to grow companies, how to scale… if you have the opportunity to work with Nora, definitely take it

– Russell Brunson

“The funnel optimization sprint completely transformed how we engage with leads. We’ve seen a 25% increase since implementing Nora’s strategies.”

– David S.

See Who Benefits Most From Customer Acquisition Consulting

While every brand can benefit from customer acquisition and lead generation strategies, some businesses are better suited to a consultant than others:

Brands Struggling with Rising
Acquisition Costs

When you’re spending more to acquire customers, you need a consultant to identify ineffective channels and optimize spend.

Businesses Experiencing Growth Plateau

When your in-house marketing team or agency has exhausted marketing tactics, and the revenue stagnates, you can bring in an expert with industry-specific insights to improve overlooked areas.

Brands Launching New Products

Consider an acquisition specialist if you’re entering new markets. You need an expert to diagnose your current acquisition strategy, clarify your ideal target audience, and map the customer journey.

Start with a conversion audit to validate fit before hiring a consultant.

How a Customer Acquisition Engagement Works

We identify where your acquisition strategy is stuck and create a plan to solve it.

Here’s how:

1. Strategy call

We get into a 20-minute fit discovery call. We confirm this is the right engagement for your stage and situation.

2. Acquisition Audit

We take a deep dive into your current customer acquisition funnel to review your messaging and channels.

3. Strategy and Roadmap

We use the audit insights to create a customized acquisition plan with clear goals and timelines.

4. Implementation Oversight

We collaborate from start to finish. I’ll provide strategic direction as the agreed-upon acquisition plan is executed to resolve the defined issue within the timeline.

Why Work With Nora Sudduth

Whether you’re a micro SaaS startup or a B2B company, you can benefit from working with me.

Why Nora

$500M+ in Product and Service Sales

What It Means for You

You get an acquisition strategy proven at half a billion dollars in proven sales.

26 Years Across Industries

You work with an experienced acquisition consultant with expertise across various acquisition funnels, including SaaS, B2B services, coaching, consulting, and info products.

Thousands of Marketing Funnels
Consulted On

You work with a marketing consultant who has clear techniques for capturing and nurturing leads.

Experience in Demand Generation, Conversion, Offer Design, and Messaging

You work with me throughout the entire acquisition strategy, from demand generation to conversions and messaging.

Nora stands leaning on the back of a chair, her long hair framing her face.

Address the Biggest Concerns About Hiring a Customer Acquisition Consultant

Whether you’re a startup or an established business, you can tap into our customer acquisition solutions to address your common concerns.

‘I’m Not Sure We Need A Consultant.’

The customer acquisition consultation is scoped around your brand needs and what needs to be solved. We will have a scoped agreement before anything begins.

‘How Do We Know You’ll Understand My Business?’

Instead of a generic consultation, we conduct an audit of your acquisition funnel to build custom strategies tailored to your real brand issues.

‘We Already Have An Agency, Do We Also Need A Consultant?’​

In most engagements, our clients retain the agency to execute the day-to-day tasks, such as content creation.

They seek a consultant to provide strategic guidance, including defining the ICP, setting KPIs, and mapping the funnel.

‘What If We Need More Than Just Advice?’

As a consultant, I bring structure, problem-solving, and focused execution so it’s easy for your team to execute the acquisition strategies.

‘How Long Until We Actually See Results?’

We can create an acquisition plan in 30 days. However, for most of our consulting engagements, we can see a measurable impact within 60 to 120 days.

Book Your Customer Acquisition Strategy Call

If you’re ready to stop wondering where the next client should come from, you should consider a customer acquisition consultant. Together, we’ll look at where your acquisition is working, where it is stuck, and develop a systematic customer acquisition plan.

Frequently Asked Questions (FAQs)

Here are answers to a few common questions our clients ask about a customer acquisition specialist:

As a customer acquisition consultant, I conduct funnel audits, create the acquisition plan, and oversee the execution of acquisition strategies.

The cost depends on the scope of the customer acquisition consulting and your brand’s needs. Pricing is included in your proposal after the discovery call.

Typical minimums and the reasoning behind them. 90 days is a common floor because acquisition systems need that long to show a signal.

Yes, we work with brands across B2B, SaaS, and info product companies.

As a customer acquisition consultant, I specialize in:

  • Creating strategic SaaS messaging.
  • Implementing complex acquisition strategies.
  • Reducing the B2B customer acquisition costs (CACs).
  • Define the ICP with the shortest sales cycle and yield the highest lifetime value (LTV).

Acquisition consulting focuses on attracting and acquiring a steady flow of consulting clients through building systems that generate those opportunities predictably.

Sales strategy consulting focuses on accelerating your brand’s profits by refining your sales messages and developing structured sales processes.

Yes.

The FiniSprint model is a short, focused project that delivers a specific result, giving you a chance to see exactly how I approach your brand needs.

Yes. I have global marketing expertise, so I can consult with brands worldwide.

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