Social media and the Internet are always about the next big thing — people like seeing something new–all the time. Businesses, therefore, try to adapt

People remember how we make them feel. This is true in personal relationships and in marketing. Messages that create an emotional connection move people and

Have you ever encountered an ad that kept popping up on your feed? Annoying, wasn’t it? Most of the time, it’s not that the ads

As a brand messaging strategist, one of the things I mull over quite often is how to make a brand stick. Research shows that 95%

Customers expect interactive communication. As a brand, you must create compelling and relevant content to meet the needs of your audience. However, sometimes, you might

Tuh-may-toe. Tuh-mah-toe. Two ways to say the same thing. In marketing speak, positioning and messaging are often grouped together in the same pile of terminologies

As the audience’s attention span shrinks, it is crucial to create engaging content that can retain their attention for longer and make your brand easy

Did you know your messaging alone can increase your business’s bottom line, leading to increased profit margins? Every year, businesses lose a ton of money

In marketing, messaging is everything. It’s what gets people to engage and inspires them to act. But it takes more than putting together a few