As a brand messaging strategist, one of the things I mull over quite often is how to make a brand stick. Research shows that 95%

Customers expect interactive communication. As a brand, you must create compelling and relevant content to meet the needs of your audience. However, sometimes, you might

Tuh-may-toe. Tuh-mah-toe. Two ways to say the same thing. In marketing speak, positioning and messaging are often grouped together in the same pile of terminologies

If you’re trying to learn brand messaging by looking at practical messaging examples from popular brands, you’ve come to the right place. I’m Nora Sudduth,

As the audience’s attention span shrinks, it is crucial to create engaging content that can retain their attention for longer and make your brand easy

Strategic messaging is the backbone of every successful brand. The answers to “What is a messaging strategy?” and “How do you develop one?” will enable

Did you know your messaging alone can increase your business’s bottom line, leading to increased profit margins? Every year, businesses lose a ton of money

In marketing, messaging is everything. It’s what gets people to engage and inspires them to act. But it takes more than putting together a few

In a noisy marketplace, using a marketing messaging matrix gets you noticed and makes your communication resonate with the ideal customers. However, many businesses fail