Whatever your area of operation, developing a targeted and effective marketing strategy is a meaningful step toward achieving your business goals.
As a brand marketing consultant, I’ll help you develop a strategic plan that optimizes your marketing activity across your chosen channels and moves you closer to your growth objectives.
What is a Brand Marketing Consultant?
A brand marketing consultant is a marketing professional who provides tailored, impartial, and strategic marketing advice to brands across various industries.
Having helped a range of businesses sell hundreds of millions of dollars of products and services online, I know exactly what it takes to create and execute successful marketing campaigns. I will bring this expertise to your project and work with you to identify opportunities for improvement across your marketing function.
From perfecting your key messaging to enhancing the customer experience, my solutions are designed to refine your approach and consistently improve your marketing performance.
Benefits of Brand Marketing
Every brand and business needs to stand out from the competitors. That means you will need to invest in appropriate marketing tactics.
Executed strategically, marketing can offer a range of benefits for your brand’s growth:
- Build greater awareness of your products and services amongst your target market.
- Achieve greater search engine visibility.
- Generate more leads.
- Drive more organic traffic to your website.
- Develop a deeper understanding of your audience.
- Nurture deeper client relationships.
- Foster greater brand loyalty.
- Make more sales, generate more subscriptions, or boost service user numbers.
- Increase customer lifetime value.
What You Can Expect from Brand Strategy Services
As your brand strategy consultant, my approach is entirely tailored to your individual business needs. You can expect a wholly personalized service that addresses the challenges you’re facing across your marketing activity and leverages the opportunities for your brand.
Here’s what to expect:
Step 1: Marketing Audit
I’ll analyze your current activity and liaise with your team to understand what you’re doing and how it’s working. It will help me better understand your marketing activity.
At this stage, I’ll also work to identify any challenges you’re facing, pinpoint missed opportunities, and assess the level of return you’re generating.
Step 2: Define Objectives
The next crucial stage is to define objectives. With that in mind, we’ll work together to develop a series of meaningful goals.
Whether that’s clarifying your content messaging or improving a low conversion rate, we’ll create tangible goals we can work towards together.
Step 3: Develop a Plan
In stage three, I’ll develop an actionable, reasoned, and effective marketing plan.
This plan is your roadmap to executing more impactful marketing campaigns, using tried-and-tested techniques that align with best practices and are specifically suited to your brand.
Step 4: Measurement
Finally, we’ll define how we will measure the success of your new marketing strategy.
Key Features of Brand Marketing Strategy
A brand marketing strategy is a comprehensive document that sets out exactly how your business will approach its marketing. It will include a range of elements, spanning everything from current challenges to new and future opportunities.
Key features include:
Brand Synopsis
This initial section provides an overview of your brand, recapping who your brand is and what it stands for. Your existing brand pillars will help craft this part of your strategy.
SWOT Analysis
A SWOT analysis defines key strengths, weaknesses, opportunities, and threats.
It may name particularly disruptive challenger brands or specific USPs that you’ll incorporate into your subsequent sales messaging to underline the uniqueness of your product or services.
Audience Research
If you haven’t already conducted audience research and defined your target personas, now is a great time to do so. This element sets out essential information about your audience, which you can later use to inform your marketing approach.
Messaging
Brand messaging is the foundation of any successful marketing campaign, and we will examine it very closely. This could include completing brand messaging exercises to sharpen your communication style.
Documenting the Strategy
No marketing strategy would be complete without a documented strategy section. Here, we’ll define the tactics that we will use to help you achieve your sales and growth goals. For this section, we’ll need to highlight the specific channels and activities that will be deployed.
How to Build a Brand Marketing Plan
Building a brand marketing plan requires analytical, strategic, and creative thinking.
My tried-and-tested approach entails:
- Get to Know Your Brand: Understanding your brand, what it does, what differentiates it from competitors, and what makes it the optimal choice for your target audience provides vital clarity.
- Get to Know Your Audience: No two audiences are alike. Your specific prospects will behave in a certain way, gather information from certain sources, and make decisions in a way that’s unique to them. Taking time to understand those preferences and behaviors allows for targeted marketing activity.
- Determine Budget: Setting a budget is a critical step as this also influences which tactics will be applicable.
- Decide Tactics: Not all marketing tactics are appropriate for every business. Your niche, your audience, your budget, and your goals will all inform the approach you take.
Let’s Work Together
Are you considering appointing a brand strategy consultant to evaluate your marketing approach and develop a new plan aligning with your growth goals?
I’ve helped multiple brands refine their approach and stand out in today’s competitive industries. Let’s do it for your brand, too.
Frequently Asked Questions (FAQs)
Below are the answers to some of the most commonly asked questions:
How Do Brand Marketing Experts Measure Success?
Every marketing practitioner and consultant will have their own ways of measuring success. The specific combination of metrics used will also vary from client to client, in line with that brand’s stated campaign goals.
Commonly used metrics include ROI, conversion rate, and sales growth. Other measures may be channel-specific. For example, changes to search engine rankings for SEO campaigns, follower growth as a result of social media marketing, or the number of backlinks generated by digital PR activity.
Can a Brand Marketing Consultant Help with Rebranding Efforts?
Definitely. Rebranding is a complex undertaking that will impact on a range of business functions – including marketing. As a brand strategy consultant, I’ll work closely with you to ensure that your rebranding is effectively represented and incorporated into your marketing activity.
How Much Does It Cost to Hire a Brand Marketing Expert?
As with any professional service, branding consultants will price their services according to the work to be carried out. This means that costs will vary.
Connect with me to discuss your project brief and the pricing.
What Industries can Benefit Most from Brand Marketing Consulting?
Every industry needs targeted, effective marketing. That’s why every type of business, regardless of its niche, can benefit from the expertise of a brand marketing consultant.
