Statistics show that creating urgency in CTAs can increase conversion rates by 332%. This is because urgency content creates the fear of missing out (FOMO),

Social media and the Internet are always about the next big thing. People like seeing something new all the time. Businesses, therefore, try to adapt

Business owners often wonder how to make their brand stick. Research indicates that 95% of purchasing decisions are driven by the subconscious mind rather than

If you’re trying to learn brand messaging by looking at practical messaging examples from popular brands, you’ve come to the right place. I’m Nora Sudduth,