If you’re trying to learn brand messaging by looking at practical messaging examples from popular brands, you’ve come to the right place. I’m Nora Sudduth,

As a brand messaging strategist, one of the things I mull over quite often is how to make a brand stick. Research shows that 95%

Have you ever encountered an ad that kept popping up on your feed? Annoying, wasn’t it? Most of the time, it’s not that the ads

Whether you want your sales campaign to reach the top management of companies or an average buyer, it all comes down to getting the messaging

Strategic messaging is the backbone of every successful brand. The answers to “What is a messaging strategy?” and “How do you develop one?” will enable

Put yourself in the shoes of an indecisive online shopper.  She wants this new handbag, but she’s unsure she needs it. Still, she picks up