Statistics show customer acquisition costs (CAC) have risen by 222% since 2013. Businesses, therefore, must find ways to minimize costs and implement strategies to keep a steady flow of customers.
As a customer acquisition consultant, I will collaborate with you to implement customer strategies that identify and target potential clients.
We can also partner to create personalized messaging that connects with the audiences and builds customer relationships.
Several factors affect customer acquisition efforts:
Besides, I understand the customer journey and use different tools for lead generation, lead tracking, and developing marketing campaigns. I can also set actions at every stage, ensuring the customer gets to the bottom of the funnel (purchases a product).
My customer acquisition consulting services are designed to engage prospects from the initial awareness to post-purchase.
Here’s how we can develop a well-executed funnel:
Analyzing the target market will help us identify potential customers’ interests and needs. We can then create an ideal customer profile (ICP) and segment the prospects according to the funnel stage—awareness, consideration, decision, and retention.
We can also tailor the acquisition efforts to move the prospect to the next stage of the funnel.
With a defined ICP, we can determine the goals and objectives. We can then set actionable milestones to guide acquisition efforts and outline critical metrics to measure marketing strategies.
We will conduct a competitor analysis, check the channels they are active on, and determine their competitive advantage. We can also find the preferred channels for the target audience while considering the cost, goals, and potential impact.
We will create targeted campaigns and improve the omnichannel customer experience. We’ll craft customized messaging tailored for every campaign and nurture customers throughout the buyer journey.
We’ll analyze the interactions at each stage of the customer journey, providing insights to optimize the funnel further and maximize revenue. We’ll periodically track the conversion rate, customer acquisition costs (CAC), and return on investment (ROI).
Here are some of the services that businesses get from my customer acquisition consulting:
My consulting services entail evaluating current strategies and identifying areas for improving the customer journey.
As a brand positioning consultant, we can partner with you to create a unique value positioning (UVP) statement that effectively positions your business to attract and retain customers.
We’ll customize marketing campaign strategies to address the specific pain points of the target market.
Let’s work toward creating personalized messages that engage an audience.
I can offer valuable insights and recommendations to create a better customer experience that drives acquisition and retention.
Brands typically work with me when they are experiencing:
“After working with Nora on our launch strategy, we not only hit our sales goals but exceeded them by 15%. Her insights into offer design and messaging were game-changing.”
– Sarah M.
“The funnel optimization sprint completely transformed how we engage with leads. We’ve seen a 25% increase in conversions since implementing Nora’s strategies.”
– David S.
We’ll optimize every action for each stage of the customer acquisition funnel, from creating awareness of your offering to maintaining post-purchase engagement.
Partner with me to acquire more leads and drive more conversions to scale your business.
Here’s a list of answers to the frequently asked questions about my customer acquisition services:
Customer acquisition is acquiring new clients for a business and convincing them to purchase.
Here are ways to choose a customer acquisition model:
The main factors affecting the cost of customer acquisition include:
Generally, building a consistent pipeline of qualified leads is a continuous process.
The time it takes to yield customers depends on several factors, such as the complexity of the industry, the type of strategies we’ll implement, and the budget allocated.
Yes.
My customer acquisition consulting services suit businesses across various industries keen on driving online sales, creating marketing strategies, and crafting compelling content.
I have a track record of over $500M in online sales.
Here are some of the metrics to measure a customer acquisition campaign:
Yes.
Statistics show that 50% of startups fail in the first five years. Therefore, small businesses can benefit from my customer acquisition consulting services.
We can collaborate to build buyer personas, segment the audience, and create targeted campaigns that attract more customers and improve ROI.
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