Boost Your Conversions With Proven Copywriting Schemas

Unlock the art of genuine connection and motivate your audience to take action using 11 copywriting schemas that drive buying decisions.
You don’t need manipulative, fear-based tactics that don’t align with your brand. Enhance your copy by tapping into the very core of what motivates your ideal clients to buy.

"If you have the opportunity to work with Nora definitely take it!"

“She’s someone who’s talented at all levels… the strategy… understanding how to build funnels, how to grow companies, how to scale… if you have the opportunity to work with Nora definitely take it!”

-Russell Brunson, Co-Founder of ClickFunnels

Are Your Words Missing the Mark?

You spend countless hours crafting the perfect product, a solution you know can truly transform your ideal client’s life. But then comes the copywriting, and suddenly, that confidence takes a nosedive.

The words you write sound good in theory, but they feel… flat.

It’s not that you don’t want to be persuasive. But the thought of resorting to those “pushy” copywriting tactics leaves a bad taste in your mouth. You want a way to write copy that resonates with your ideal client’s core needs and desires, not just their wallets. You want a way to write copy that feels authentic and effective at the same time.

The Power of Psychology-Driven Copy

What if you could tap into the very core of what motivates your ideal clients to buy? This isn’t about mind control – it’s about harnessing the power of psychology-driven copy to craft messages that resonate on a deeper level.

By understanding the 11 key copywriting schemas, you’ll understand the fundamental emotional patterns that influence how people think, feel, and ultimately, take action.

Knowing how to leverage these schemas allows you to:
Speak directly to your audience’s hearts and minds:
Craft compelling messages that address their core emotional needs and desires.
Build trust and connection:
Write copy that feels authentic and fosters a genuine connection with your ideal clients.
Drive action ethically:
Motivate your audience to take the next step without resorting to manipulation or pressure tactics.

What you will learn:

Decode the Buyer’s Mind
Uncover the hidden desires and motivations that drive buying decisions.
Motivation Without Manipulation
Learn how to infuse these 11 schemas into your copy, inspiring action without manipulation.
Speak Their Language
Craft copy that resonates with your ideal client on a deeper emotional level.

Write Right, Sell More.

Understanding the schemas that guide human behavior is like unlocking a map to the soul.

When we speak directly to these deeply ingrained patterns, we connect on a level that transcends mere words, creating a bridge between need and fulfillment.

By understanding the deep-seated desires and fears that drive behavior, you’ll learn to enhance your copy so it resonates authentically, fostering trust and encouraging action without resorting to disingenuous tactics.

Inside this audio course

You’ll get instant access to the private podcast, the workbook and bonus walkthroughs and examples.
Easy to Listen
No logins, just click the link and listen anywhere, anytime.
Practical Exercises
Accompanying workbook to help you apply the schemas to your copy.
Walkthroughs & Examples
Examples & walkthroughs of how these schemas are being used.

Here's a glimpse of what you're getting...

Today’s price: $17

Warmly smiling Nora Sudduth leaning against a brick wall.

Hi, I'm Nora Sudduth

I’m a Growth Architect with over 25 years of business experience. I’ve helped businesses like yours generate over $500 million in online sales, and designing educational assets (workshops, courses, coaching, and certification programs) that have generated millions more.

As the co-founder of Hello Audio, the #1 platform for private podcasts with personalized delivery, I understand the challenges businesses face in maximizing the impact of their content. We help clients build their marketing flywheel so their content generates consistent leads and sales on autopilot.

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