Did you know that almost all enterprises in the world are small businesses? There are over 400 million SMEs globally, with around 33.2 million in

Today’s marketplace is busier than ever.  In the U.S. alone, there are over 33 million small businesses. That’s not counting big brands like tech giants

Your Go-to-Market strategy is the master plan that guides how you launch a new product. At the core of this plan is your GTM messaging.

Social media and the Internet are always about the next big thing — people like seeing something new–all the time. Businesses, therefore, try to adapt

People remember how we make them feel. This is true in personal relationships and in marketing. Messages that create an emotional connection move people and

Have you ever encountered an ad that kept popping up on your feed? Annoying, wasn’t it? Most of the time, it’s not that the ads

As a brand messaging strategist, one of the things I mull over quite often is how to make a brand stick. Research shows that 95%

Customers expect interactive communication. As a brand, you must create compelling and relevant content to meet the needs of your audience. However, sometimes, you might

Tuh-may-toe. Tuh-mah-toe. Two ways to say the same thing. In marketing speak, positioning and messaging are often grouped together in the same pile of terminologies